About Green Simplicity

We provide what the plant needs – so the grower can scale up. With our modular, scalable systems for automated propagation and cultivation, we create fully controlled environments for optimal crop production. Practical Dutch thinking, deep cultivation knowledge, over ten years of experience, and all the technology within reach – that’s how we deliver innovative, customised systems for the horticultural sector.

Plant-Centric Approach

Since Green Simplicity was founded in 2014, the plant has always taken centre stage. Here, ‘Plant-Centric Approach’. By using technology to create the most favourable conditions for each plant, cultivation can be optimised. Founder and Managing Director Wessel van Paassen: “We help our customers unlock the potential of their crop and then design the technology to grow better, stronger, or more plants – cost-efficiently.” The result? Higher returns from a fully controlled environment.

“Green Simplicity’s unique strength lies in the cultivation expertise that is available within the company.”

Roy van der Knaap, KP Holland

Maximum results from cultivation

Green Simplicity is rooted in the Netherlands. Founder Wessel van Paassen grew up in a horticultural family, studied plant cultivation, and has since gained extensive expertise through research and hands-on projects across the international horticultural sector. Together with our dedicated team and the partners of GreenV, we now support growers and breeders worldwide who aim to achieve maximum results with minimal input – in terms of energy, water and resources.

Part of GreenV

Since May 2023, Green Simplicity has been part of GreenV – an internationally operating group of horticultural suppliers offering innovative, sustainable and fully integrated solutions. The companies within GreenV complement one another seamlessly in terms of technology, expertise and global reach. As part of this group, Green Simplicity now has the technology and capacity to scale its solutions worldwide.

Plant-optimised and cost-efficient

Curious about your crop’s potential? Or the cost of growing in a fully controlled environment? We’d be happy to explore it with you. We support you in identifying the ideal growing conditions for your crop – guiding your research, analysing results, and designing a system tailored to your location and crop. With tools like energy simulations, you’ll also gain insight into how a customised system can impact your operating costs and revenue model. This enables you to scale up cultivation in a cost-efficient way That’s what Grow Smarter by Green Simplicity is all about. Interested in learning more? Let’s schedule a meeting soon – we’d love to hear from you. Neem jij contact met ons op?