{"id":3872,"date":"2026-05-11T17:16:31","date_gmt":"2026-05-11T15:16:31","guid":{"rendered":"https:\/\/greensimplicity.com\/?post_type=project&#038;p=3872"},"modified":"2026-05-12T10:57:53","modified_gmt":"2026-05-12T08:57:53","slug":"chrysanthemum-cultivation-integrated","status":"publish","type":"project","link":"https:\/\/greensimplicity.com\/en\/project\/opkweek-chrysanten-geintegreerd\/","title":{"rendered":"Cultivation of chrysanthemums in 1,682 m\u00b2 within a fully integrated system for maximum control and uniformity."},"content":{"rendered":"<p class=\"eplus-wrapper wp-block-paragraph\"><strong>For Van Paassen Chrysanten, Green Simplicity has realised a fully integrated chrysanthemum nursery, focused on maximum control over the cultivation process and uniform crop development.<\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><strong>Green Simplicity brings together multiple techniques and integrates them into a cohesive whole.<\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><strong>By intelligently combining various disciplines, we have developed a solution in which all growth factors are aligned and centrally managed.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading eplus-wrapper\"><strong>The challenge: <strong>greater uniformity, more control, and growth potential&nbsp;<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">During the seedling stage, it\u2019s all about control. Variations in temperature, humidity, light, and watering have a direct impact on crop development.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">When these factors are not properly balanced or fluctuate significantly, variations in growth and quality occur. Especially in a multi-tiered growing environment, this requires a system that goes beyond traditional greenhouse setups.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">The challenge, therefore, was to create an environment in which all growth factors could be precisely controlled simultaneously at the plant level.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">When the environmental conditions surrounding the plant are ideal throughout the entire propagation phase, the plant can process more light and thus build up more dry matter. This ensures that the plant has the vigor to continue growing uniformly during the subsequent cultivation phase, and this is where the grower reaps the greatest benefits. Less loss, higher production, and a more uniform end product. It goes beyond standard greenhouse systems and truly controls at the plant level.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-1515e8bb wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large eplus-wrapper\"><a href=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8313-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8313-1024x678.jpg\" alt=\"Nursery\" class=\"wp-image-3909\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8313-1024x678.jpg 1024w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8313-300x199.jpg 300w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8313-768x509.jpg 768w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8313-1536x1017.jpg 1536w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8313-2048x1356.jpg 2048w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8313-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-container-core-column-is-layout-f5207a25 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large eplus-wrapper\"><a href=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4782-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4782-1024x683.jpg\" alt=\"\" class=\"wp-image-3874\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4782-1024x683.jpg 1024w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4782-300x200.jpg 300w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4782-768x512.jpg 768w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4782-1536x1024.jpg 1536w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4782-2048x1365.jpg 2048w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4782-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large eplus-wrapper\"><a href=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4797-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4797-683x1024.jpg\" alt=\"\" class=\"wp-image-3880\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4797-683x1024.jpg 683w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4797-200x300.jpg 200w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4797-768x1152.jpg 768w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4797-1024x1536.jpg 1024w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4797-1365x2048.jpg 1365w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4797-8x12.jpg 8w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4797-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large eplus-wrapper\"><a href=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8326-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8326-1024x683.jpg\" alt=\"\" class=\"wp-image-3910\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8326-1024x683.jpg 1024w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8326-300x200.jpg 300w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8326-768x512.jpg 768w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8326-1536x1024.jpg 1536w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8326-2048x1365.jpg 2048w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/05\/DSC8326-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large eplus-wrapper\"><a href=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4757-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4757-1024x683.jpg\" alt=\"\" class=\"wp-image-3876\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4757-1024x683.jpg 1024w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4757-300x200.jpg 300w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4757-768x512.jpg 768w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4757-1536x1024.jpg 1536w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4757-2048x1365.jpg 2048w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/DSC4757-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\">Our solution: <strong>a single integrated cultivation system<\/strong><\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Green Simplicity has developed this grow room as a single integrated system in which all the technical components are interconnected and work together.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">This system combines the following components, among others:<\/p>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">Climate control, heat pumps, and air distribution&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">LED lighting tailored to the growth stage<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">On-plant irrigation and humidification in cooperation with <a href=\"https:\/\/htverboom.com\/\" data-type=\"link\" data-id=\"https:\/\/htverboom.com\/\" rel=\"nofollow noopener\" target=\"_blank\">H.T. Verboom<\/a> English <a href=\"https:\/\/www.stolze.nl\/\" data-type=\"link\" data-id=\"https:\/\/www.stolze.nl\/\" rel=\"nofollow noopener\" target=\"_blank\">Proud<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">Internal transport and handling of containers in collaboration with H.T. Verboom<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">Centralized control and software<\/li>\n<\/ul>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">This integration creates an environment in which the focus is not only on individual components, but on the entire cultivation process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\"><strong><strong>A managed process<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">The cultivation process is fully tailored to the crop\u2019s various growth stages.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">After the cuttings are planted, the crop first goes through the rooting phase under specific climate and light conditions. It is then automatically moved to the next phase, where the crop continues to develop and is hardened off.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">During this process, all parameters are continuously adjusted based on the plant\u2019s needs. This approach results in a controlled and reproducible cultivation process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\"><strong>Result<\/strong><\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Integrating all these technologies creates a stable and predictable environment.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">For Van Paassen, this means:<\/p>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">Lower energy consumption throughout the entire growing cycle<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">Fewer outages<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">Higher production and a more uniform end product.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">Complete control over every stage of the growing process<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">Less dependence on external factors<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">A more efficient and scalable process<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list eplus-wrapper\">\n<li class=\"eplus-wrapper\">The most vulnerable growth stage is now the least vulnerable growth stage<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\"><strong>Collaboration <a href=\"https:\/\/www.greenv.com\/nl\/\" data-type=\"link\" data-id=\"https:\/\/www.greenv.com\/nl\/\" rel=\"nofollow noopener\" target=\"_blank\">GreenV<\/a><\/strong><\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">This project has been realised in close collaboration with partners within GreenV, with each party contributing their own expertise.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Green Simplicity has taken the lead on the overall concept and the integration of all technologies into a single functioning system.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><a href=\"https:\/\/www.stolze.nl\/\" data-type=\"link\" data-id=\"https:\/\/www.stolze.nl\/\" rel=\"nofollow noopener\" target=\"_blank\">Proud <\/a>was responsible for the irrigation units and the water management system, which controls the water supply and nutrient delivery within the system. In addition, Stolze built the control panels for the LED lighting and integrated them with the climate control computer.&nbsp;<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><a href=\"https:\/\/htverboom.com\/\" data-type=\"link\" data-id=\"https:\/\/htverboom.com\/\" rel=\"nofollow noopener\" target=\"_blank\">HT Verboom<\/a> has taken care of the full installation, the internal transport system, and the associated automation. This system ensures that containers automatically move through the different cultivation phases. In addition, the full control of the system is integrated into HT Verboom's software, which synchronises climate, irrigation, logistics, and lighting.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Through this collaboration, all components work together seamlessly, creating a single integrated process in which climate control, irrigation, logistics, and management are all coordinated.<\/p>\n\n\n\n<h3 class=\"is-style-default wp-block-heading eplus-wrapper\"><strong><strong><strong>Are you ready to start growing chrysanthemums in a controlled, efficient way?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"is-style-default eplus-wrapper wp-block-paragraph\">Would you also like to have more control over your growing process and a more uniform crop?<br>Please <a href=\"https:\/\/greensimplicity.com\/en\/contact\/\" data-type=\"page\" data-id=\"640\">Contact<\/a> us to find out what options are available for your situation<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-main-color has-base-background-color has-text-color has-background has-link-color eplus-wrapper wp-elements-8b04c6934fa04ffb1a9d6d776ec3d990\" style=\"margin-top:0px;margin-bottom:0px;padding-top:var(--wp--preset--spacing--xxx-large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--xxx-large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group alignwide eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-3b523abb wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"shape-after-right-green wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"1024\" src=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/Website-fotos-1-842x1024.jpg\" alt=\"\" class=\"wp-image-3833\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/Website-fotos-1-842x1024.jpg 842w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/Website-fotos-1-247x300.jpg 247w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/Website-fotos-1-768x933.jpg 768w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/Website-fotos-1-10x12.jpg 10w, https:\/\/greensimplicity.com\/wp-content\/uploads\/2026\/04\/Website-fotos-1.jpg 905w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f6af9bed wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-x-large-font-size eplus-wrapper\">Get in touch<\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Want to know more? Or just get to know us? Then feel free to contact us.<\/p>\n\n\n\n<div class=\"wp-block-group eplus-wrapper is-vertical is-layout-flex wp-container-core-group-is-layout-5e1f327d wp-block-group-is-layout-flex\">\n<p style=\"font-style:normal;font-weight:600\" class=\"eplus-wrapper wp-block-paragraph\"><a href=\"mailto:info@greensimplicity.com\" data-type=\"mailto\" data-id=\"mailto:wessel@greensimplicity.com\">info@greensimplicity.com<\/a><br><a href=\"tel:31852006708\">+31 85 200 67 08<\/a><br><a href=\"https:\/\/www.linkedin.com\/company\/greensimplicity\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/company\/greensimplicity\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Connect on LinkedIn<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons eplus-wrapper is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"is-style-fill wp-block-button eplus-wrapper\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/greensimplicity.com\/en\/contact\/#form\">Ask us your question<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Green Simplicity created a fully integrated propagation facility for Van Paassen Chrysanten, designed to ensure maximum control over the cultivation process and uniform crop development.<\/p>","protected":false},"author":3,"featured_media":3909,"menu_order":0,"template":"","categorie":[15,29,18],"class_list":["post-3872","project","type-project","status-publish","has-post-thumbnail","hentry","categorie-climate","categorie-irrigation","categorie-propagation"],"acf":[],"mb":[],"mfb_rest_fields":["title"],"_links":{"self":[{"href":"https:\/\/greensimplicity.com\/en\/wp-json\/wp\/v2\/project\/3872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greensimplicity.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/greensimplicity.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/greensimplicity.com\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":6,"href":"https:\/\/greensimplicity.com\/en\/wp-json\/wp\/v2\/project\/3872\/revisions"}],"predecessor-version":[{"id":3920,"href":"https:\/\/greensimplicity.com\/en\/wp-json\/wp\/v2\/project\/3872\/revisions\/3920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greensimplicity.com\/en\/wp-json\/wp\/v2\/media\/3909"}],"wp:attachment":[{"href":"https:\/\/greensimplicity.com\/en\/wp-json\/wp\/v2\/media?parent=3872"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/greensimplicity.com\/en\/wp-json\/wp\/v2\/categorie?post=3872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}