{"id":2,"date":"2025-04-15T09:44:01","date_gmt":"2025-04-15T09:44:01","guid":{"rendered":"https:\/\/greensimplicity.com\/?page_id=2"},"modified":"2026-04-15T11:12:59","modified_gmt":"2026-04-15T09:12:59","slug":"about-us","status":"publish","type":"page","link":"https:\/\/greensimplicity.com\/en\/over-ons\/","title":{"rendered":"About Green Simplicity"},"content":{"rendered":"

We provide what the plant needs \u2013 so the grower can scale up. With our modular, scalable systems for automated propagation and cultivation, we create fully controlled environments for optimal crop production. Practical Dutch thinking, deep cultivation knowledge, over ten years of experience, and all the technology within reach \u2013 that\u2019s how we deliver innovative, customised systems for the horticultural sector.<\/strong><\/p>\n\n\n\n

Plant-Centric Approach<\/h2>\n\n\n\n

Since Green Simplicity was founded in 2014, the plant has always taken centre stage. Here, \u2018Plant-Centric Approach\u2019. By using technology to create the most favourable conditions for each plant, cultivation can be optimised. Founder and Managing Director Wessel van Paassen: \u201cWe help our customers unlock the potential of their crop and then design the technology to grow better, stronger, or more plants \u2013 cost-efficiently.\u201d The result? Higher returns from a fully controlled environment.<\/p>\n\n\n\n

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\u201cGreen Simplicity\u2019s unique strength lies in the cultivation expertise that is available within the company.\u201d<\/p>\n\n\n\n

Roy van der Knaap, KP Holland<\/h4>\n<\/blockquote>\n\n\n\n

Maximum results from cultivation<\/h3>\n\n\n\n

Green Simplicity is rooted in the Netherlands. Founder Wessel van Paassen grew up in a horticultural family, studied plant cultivation, and has since gained extensive expertise through research and hands-on projects across the international horticultural sector. Together with our dedicated team and the partners of GreenV, we now support growers and breeders worldwide who aim to achieve maximum results with minimal input \u2013 in terms of energy, water and resources.<\/p>\n\n\n\n

Part of GreenV<\/h3>\n\n\n\n

Since May 2023, Green Simplicity has been part of GreenV \u2013 an internationally operating group of horticultural suppliers offering innovative, sustainable and fully integrated solutions. The companies within GreenV complement one another seamlessly in terms of technology, expertise and global reach. As part of this group, Green Simplicity now has the technology and capacity to scale its solutions worldwide.<\/p>\n\n\n\n

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