About us

Green Simplicity Research provides research systems that allow growers to conduct plant-focused research and test their own crops in a controlled environment. After drawing conclusions, Green Simplicity Concepts offers solutions for scaling up total production, whether it involves scaling specific variables in the greenhouse or achieving full control in an automated multi-layer cultivation system without daylight.

Green Simplicity

Since May 24, 2023, Green Simplicity has officially become part of GreenV, an internationally operating group of suppliers in the horticulture sector. This acquisition enriches our in-house knowledge and technology in plant-focused research and cultivation without daylight. As part of GreenV, we closely collaborate with other companies within the group and leverage their expertise to develop and implement innovative growth concepts on a large scale.

Green Simplicity is a leading player in plant-focused research and cultivation development. Our Green Simplicity Research systems enable growers to conduct precise plant-focused research and test their own crop varieties in a controlled environment, optimizing various cultivation factors. After analyzing the results, Green Simplicity Concepts provides solutions for scaling up total production, whether it involves increasing specific variables in the greenhouse or implementing an automated multi-layer cultivation system without daylight.

Meet Green Simplicity General

Wessel van Paassen

Managing Director

Dorrie Braakman

Chief Finance

Ilona Kruiver

Administration / Marketing

Meet Green Simplicity Research

Jebb Klaver

Sales Manager

Sem de Wit

Project Manager

Bas Haakman

Installation technician

Stijn Bakker

Installation technician

Rico Dudink

IT Manager

Meet Green Simplicity Concepts

Paul Slagter

Manager Growlight

Nees Venekamp

Sales Support

Martijn Spoon

Technology Manager

Ruud Boon

Project manager

Stefan de Haan

Manager Research & Development

Get in touch

Improved control over your crops

Are you ready for the next step and eager to discover the full potential of your crops and production process? Green Simplicity Research is here to assist you with plant-focused research and testing in a controlled environment. Once conclusions are drawn, Green Simplicity Concepts is ready to guide you through the scaling-up process. Our team is delighted to discuss the possibilities and provide personalized consultations and demonstrations. Feel free to contact us for more information.