Who is GREEN SIMPLICITY
The business activities within Green Simplicity are currently twofold. On the one hand, “Green Simplicity Research” develops and installs affordable LED lighting cultivation systems for horticulture in the form of research cells, containers, trollies, and lighting kits. These instruments allow the grower to experiment in a (fully) controlled environment with various variables, such as LED lighting, humidity, irrigation, CO2, and temperature. With these systems, the grower himself conducts plant-oriented research and sees with his own eyes the opportunities that LED lighting brings so that the optimal cultivation condition for the crop can be determined.
On the other hand, “Green Simplicity Research” delivers total concepts in the (glass) horticulture sector and arable farming sector. The results, which have been discovered by the horticulturalist / grower in the above-mentioned research systems, can be used to provide the total production at the customer with the optimal cultivation condition and climate condition.
How it started
From the successfully completed studies “Specialist Cultivation and Entrepreneurship” at Wellant College Aalsmeer to the HBO study “Horticulture & Arable Farming” at HAS, forms the foundation for today’s Green Simplicity. The basis of a strong mix between practical experience and theory ensures that Green Simplicity thinks from the plant and combines that point of view with technology.
During the plant physiology course, Wessel researched LED lighting in (glass) horticulture. During the research, it immediately became clear what influence LED lighting has on plants, and he became curious about the various possibilities. The right light recipe for the right plant means enormous potential for the grower.
Green Simplicity ‘Research’ believes that plant-oriented research should be accessible to every grower. After all, gardeners know their crop like no other and are only convinced when they see something with their own eyes. LED lighting can mean a lot for horticulture, but the horticulturist does not simply believe that. Fair. That is why he developed LED solutions with Green Simplicity that growers and breeders can use themselves. Wessel has devised cultivation systems that are easy to use for precise experiments with LED lighting.